Highlights from the Franchise Asia Expo
Two of the more unusual franchises the Franchise Trade Mission encountered at the Franchise Asia Expo in the Philippines in July were VIBES and Well Family Clinics.
Well Family wasn’t exhibiting at the expo, but Samie Lim, the licensee for Francorp in the Philippines, explained that the franchise for midwives is funded through USAID, and is a social-sector franchise, using franchising and grassroots communication to educate pregnant women.
VIBES is an acronym for Visually Impaired’s Brotherhood for Excellent Service. The massage concept is owned by a blind masseur who wanted to develop a service disabled people could do. His training school teaches the blind and visually impaired to do massages that European tourism publications call “the best in the world,” according to Francorp Philippines.
|Who wouldn’t notice Julie’s food offerings with this larger-than-life mascot dancing in the aisles?|
|Roasted bread was surprisingly delicious. The street food was served with cinnamon and sugar, or once cut off the skewer with scissors, filled with roasted pig. The low-tech oven used bicycle chains and electric burners and charcoal.|
|Long hollow tubes that tasted like unsalted corn chips were filled with soft ice cream or custard at this snack concept.|
|A display of elaborate cakes by one of the franchised bakeries. Filipinos love sweets.|