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Highlights from the Franchise Asia Expo


Two of the more unusual franchises the Franchise Trade Mission encountered at the Franchise Asia Expo in the Philippines in July were VIBES and Well Family Clinics.

Well Family wasn’t exhibiting at the expo, but Samie Lim, the licensee for Francorp in the Philippines, explained that the franchise for midwives is funded through USAID, and is a social-sector franchise, using franchising and grassroots communication to educate pregnant women.

VIBES is an acronym for Visually Impaired’s Brotherhood for Excellent Service. The massage concept is owned by a blind masseur who wanted to develop a service disabled people could do. His training school teaches the blind and visually impaired to do massages that European tourism publications call “the best in the world,” according to Francorp Philippines.

Julie's Who wouldn’t notice Julie’s food offerings with this larger-than-life mascot dancing in the aisles?
Roasted bread Roasted bread was surprisingly delicious. The street food was served with cinnamon and sugar, or once cut off the skewer with scissors, filled with roasted pig. The low-tech oven used bicycle chains and electric burners and charcoal.
Tubes Long hollow tubes that tasted like unsalted corn chips were filled with soft ice cream or custard at this snack concept.
Cakes A display of elaborate cakes by one of the franchised bakeries. Filipinos love sweets.


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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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