At Back-to-School Time, New STEM Classes Boost Sylvan
A new STEM curriculum (science, technology, engineering and math) is a hit for Sylvan Learning, and attendees at its conference starting Sept. 1 will get a chance to ask questions about the latest offerings.
Alan Catlett, vice president at the Baltimore-based education franchise, says STEM classes are adding revenue to Sylvan centers, although he couldn’t share figures yet because they’re too new.
“It’s a terrific growth area,” he says. “It’s allowing our centers, our franchisees, to have a different conversation with a parent.” A robotics course, in particular, is popular, and future classes will include bridge-building and other engineering topics.
“Our traditional, core tutoring parent was someone who had a kid struggling in school,” he adds. “Now we’re able to have conversations with parents about activities that will enhance their child’s learning.”
Sylvan’s annual conference for franchisees opens Sept. 1, and will include Sylvan Showcase, where franchisees can ask questions of product specialists in a dedicated area showing all things tech. He expects about 350 franchisees and center directors at the conference, this year in Baltimore.