Pieology Heads for Mexico City
Mexico City is an amazing place—mountains surrounding the city, glassy skyscrapers, seemingly perpetual summertime, historic architecture and a beautiful culture. Now it can add Pieology pizza to its list of attractions, as the California-based franchise embarks on its first international expansion in the Distrito Federal.
The brand’s expansion to Mexico City will take place before the end of the year, with locations in the Polanco and San Jose de Insurgentes Sur area of Mexico City.
“The pizza market is one of the largest in Mexico and consumers are demanding better quality, personalized offerings and new opportunities to expand their palate,” said Steve Kishi, VP of franchise development. As the former VP of international development for Carl’s Jr., Kishi oversaw the brand’s entry into Mexico and has been tasked with leading international relationships for Pieology’s newest endeavor.
Franchise partner OPFRA S.A. de C.V., a Mexican holding company based in Mexico City, will operate the Pieology brand within the Mexican territory. With development rights for the entire Republic of Mexico, OPFRA has committed to 47 new Pieology locations in the initial development phase, located in not only Mexico City, but surrounding areas as well.
“The key to success in launching an international franchise is the selection of outstanding and successful business people as our franchisees,” said Kishi. “We are excited to partner with the ownership group of OPFRA and their vast depth of professional business connections, especially in the real estate development sector.”
Owned by an established local Mexican family, OPFRA affiliates have diverse ownership of a premium supermarket chain along with several other retail and real estate businesses in Mexico, including many joint ventures and master franchise agreements with top American retail brands. In addition to establishing a national infrastructure for Pieology, OPFRA looks forward to future expansion throughout the franchised restaurant sector.
If you’re heading down to the DF, let me suggest a few other stops: the Pyramid of the Sun, the enchanting Zócalo in the heart of downtown, the Zona Rosa cultural district, the canals of Xochimilco, Teotihuacan and the former house of Frida Kahlo and Diego Rivera.
Mexico City is an incredible city, and it’s great to see more American brands setting up shop in the so-called City of Palaces. Buena suerte!