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Main Squeeze Draws Investment from Another NFL Star


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Main Squeeze has another professional athlete in the mix. New Orleans Saints punter Thomas Morstead joined the company as a minority owner. 

As an NFL player going into his 11th professional season, he’s a bit of a health nut, drinking a lot of cold-pressed juice. 

“I’m probably at the store four days a week,” said Morstead. 

His favorites juices are the Youth, a blend of turmeric and carrots; the Power, a veggie heavy mix of charred broccoli and lime. But the Immunity juice is a go-to for his intense workouts, which at the ripe age of 33, is more important than ever. 

“As you get older, you can keep sharpening your technique, but the biggest thing is just recovery. You just can’t recover as fast, so it’s a race to recover every week because you’re putting this high demand on your body, so if you can recover quick it can play for a long time,” said Morstead. 

Despite his love of the juice, it wasn’t the deciding factor in his investment. An investment by former Saints wide receiver Marcus Colston piqued his interest. 

“Colston, who was one of the early investors in the brand, his nickname on the team was the ‘Quiet Storm.’ He was a total professional and wise beyond his years, so when I saw him jump off the cliff, that really got my attention.” 

Colston now serves as the director of business development for the brand, and Morstead is just figuring out his ongoing role. He’s at training camp right now, but said he hopes his fervent following and healthy halo will help drive the 10-location brand to the next down. 

“I was just interested in the company and seeing what options could be potentially for a small thing maybe doing a few posts for them or getting some product, and I don’t think they were really looking for an investor either. But we had a good initial meeting and I think we both got very interested in working together. We both saw a lot of potential value,” said Morstead. “I think the people they’re looking for as far as consumers and potential franchisees are kind of in the wheelhouse of people that are really engaging with me on social media.” 

It’s a unique partnership and new ground for Morstead, who has “never sold anything, really,” so he can make that authentic connection between his healthy-lifestyle work and the absurdly passionate Saints fandom. And as a punter aiming to stay in the game for a long time, it’s a relationship he can build upon for the long haul. It’s already proven to be a good partnership. 

“During a little promotion I did on National Smoothie Day, two stores shattered their single-day record. So that was a cool thing that I had a partial piece of that, I don’t know how to measure it completely, but it made me feel good to be part of it,” said Morstead. 

He said it’s more than the business case, too. Go see what his 131,000 Twitter followers see and it’s clear he’s passionate about educating people about nutrition. 

“I really feel like Louisiana is the unhealthiest state if you look at the metrics. I know it can be a value add for people that are really engaged with what we’re putting out there and hopefully a value add for the people who connect with me,” said Morstead. “They’re just packing in a tremendous amount of actual nutrition into juice. People, I don’t think they understand the difference between nutrients and calories. Some of the fruitier, lighter, tastier juices have 2 to 4 pounds of produce. Some of the more veggie forward have 5 to 7 pounds of produce in a bottle.”  

So are Saints fans going to trade in their wings for some Main Squeeze juice? Well, probably not. 

“I don’t expect anybody not to get wings on game day, there’s a time to party and a time to work. Hopefully people will get a little more information and they’ll have this self-accountability measure,” said Morstead.

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Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
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