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‘We Must Lean Forward’ Writes McD Owner After Tragedy


Blake Casper of Caspers Company writes regular notes to members of the NOA, the first independent association of McDonald's franchisees, ranging from the practical to the inspirational.

Blake Casper sends regular notes to members of the NOA, the independent association of McDonald’s franchisees he co-founded last October. His note August 11 was the most eloquent to date, following two mass shootings in El Paso, Texas, and Dayton, Ohio on August 3 and 4. I’ll let him speak for himself, as he does so well.

 “Our country continues to struggle with mass shootings that make no sense, that test our faith. We operate in an environment charged with division, anger, and despair. Where there is little common ground, where understanding and compassion are in short supply,” Casper wrote. 

“I had a crew person in one of my restaurants refuse service to an ambulance driver. She said we don’t serve ‘anyone with a badge.’ She was wrong and is no longer with McDonald’s. We do serve our first responders, proudly. We also serve our teachers, our doctors, our students, our families, our custodial workers, our seniors, our juniors, our huddled masses. 

“We serve all, proudly. We don’t serve those that abuse our staff or threaten us. It’s a charged environment out there and we must keep our teams safe. Our people are our most precious asset. They can and do make a difference in a different world. We can’t shrink from that world, we can’t pull back. We must lean forward. We must find the courage to carry on. America is counting on us.”

Casper is a third-generation McDonald’s operator based in Tampa, Florida, who runs Caspers Co. with his sister, Allison Casper Adams, and her husband, Robby Adams. The next meeting of the NOA, National Owners Association, is October 7-8 in Dallas. I’ll bring you more notes from Casper and other NOA directors in the October issue of Franchise Times, as they provide interesting glimpses in what's going on at this much-watched group.


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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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