Hot State or Not? United Van Lines Reports
See if people are fleeing or flocking to your next expansion target, according to United Van Lines annual mover survey.
Idaho’s hot but New Jersey’s not, at least according to United Van Lines 43rd annual survey tracking who’s moving in and out of the nation’s 48 contiguous states while using UVL’s service. It makes a fun read (albeit unscientific) for any franchise thinking about its next expansion target.
While New Jersey (68.5 percent) has ranked among the top 10 outbound states for the past 11 years, California (43.1 percent) was new to the top 10 outbound in 2019, the survey said. Of those who left California in 2019, nearly two out of five (39.02 percent) cited a new job/company transfer as their reason for moving. (No mention was made of wildfires, franchise laws or minimum wage, despite the many complaints from FT readers.)
Sadly, my home state of North Dakota was the ninth-highest outbound and my newly adopted state of Illinois was No. 2 on the outbound list. Minnesota, home of Franchise Times headquarters, is deemed a “balanced” state, with even percentages of people moving in and out.
The Pacific Northwest was a people magnet, as were Arizona, South Carolina and Florida. New York, Connecticut and Kansas all made the “move-out” list.
The top inbound states (with 250 moves or more) (United Van Lines customers) of 2019 were:
- South Carolina
- District of Columbia
- South Dakota
- North Carolina
- New Mexico
New to the 2019 top inbound list is Florida at No. 7, with an inbound percentage of 58.1.
The top outbound states for 2019 were:
- New Jersey
- New York
- North Dakota
The 2019 United Van Lines study is based on household moves handled by United within the 48 contiguous states and Washington, D.C. and ranks states based off the inbound and outbound percentages of total moves in each state. United classifies states as "high inbound" if 55 percent or more of the moves are going into a state, "high outbound" if 55 percent or more moves were coming out of a state or "balanced" if the difference between inbound and outbound is negligible.