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Bowling with chicken wings and pizza


The lights going out during the third quarter of last night’s Super Bowl gave wing providers and pizza deliverers an extra 30 minutes to feed fans.

Although it will take some time before the official figures are released, Wingstop was prepared to serve more than 6 million wings at 550 locations on Super Bowl Sunday. And that’s a drop in the bucket, considering the National Chicken Council projected the number of wings eaten during the 2012 Super Bowl to be 1.25 billion—and this year was on track for similar numbers. That means a ton of chicken breast entrées must be eaten in the next few months to make the chicken industry whole.

Not to be outeaten, pizza delivery drivers were gunning the gas for their share of the revenues. Domino’s Pizza anticipated delivering more than 11 million pizza slices and 2.5 million chicken wings nationwide on game day—nearly an 80 percent increase over a typical Sunday afternoon.

Domino’s estimated U.S. delivery drivers would cover the equivalent of more than 300 round trips from San Francisco to Baltimore. Let’s hope the last flight landed in Baltimore where the driver could celebrate with the winning team, the Ravens.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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