Freshii Hopes to Bowl Loyal Chipotle Customers Over at Lunch (Today)
A Mexican-style burrito at Freshii.
Freshii wants to eat Chipotle’s lunch.
And it has no reservations about poking the fast-casual darling while its founder is eating a little free-range crow. And if Freshii recruits a few hundred of Chipotle’s customers to join in on its fun, all the better. It's accomplishing this by offering half-off its Mexican items on February 8, the very day Chipotle announced it will close its stores for a few hours to do a systemwide food safety training.
Closing its doors for one lunch rush is to ensure the fast-casual Mexican restaurant chain doesn’t have to close its doors more permanently. Chipotle’s numerous food-borne illness outbreaks have been linked to restaurants in more than one geographical region. Revenues for Q4 showed a decline for the first time since the Denver-based company went public 10 years ago, according to the Motley Fool website.
Freshii, the Canadian-based chain more known for its salads and fresh juices than its Mexican fare, is offering customers half-off items such as the Baja (quinoa, avocado, cabbage, salsa, pico de gallo) and the Tex Mex (brown rice, black beans, corn, avocado, cheddar and salsa). Proteins, including tofu, chicken, steak or turkey carnitas, cost extra.
On the Border, a Mexican casual-dining chain, is jumping onboard as well, by offering burrito boxes or bowls to go, on February 8. Both choices, which includes free chips and salsa (something Chipotle charges for) ring up at $5.
This is a limited time offer, so make your lunch plans now. No reservations needed.