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New Stats on Women in Franchising


I’m all about encouraging diversity in franchising, and was pleased to see some new statistics on women in franchising from Franchise Business Review. On the whole, FBR’s numbers point to a clear majority enjoying operating the business, while barely more than half feel their work/life is balanced.

Franchise Business Review is a national franchise market research firm that conducts independent research of franchisee satisfaction, and it recently surveyed 6,400 female franchisees representing 300 franchise brands between July 2015 and December 2016.

As part of the study, each participant was asked 33 questions about their franchisor, focusing on leadership, training and core values, as well as 16 additional questions about their lifestyle and overall enjoyment of running their franchise.

Here are some of the key findings from the study:

Overall Satisfaction of Female Franchisees*

•    I enjoy operating this business  – 90%

•    I enjoy being part of this organization – 88%

•    Would recommend my franchise brand to others – 85%

•    I respect my franchisor – 84%

•    I believe my franchisor acts with a high level of integrity – 80%

•    Would “do it again” knowing what I know today – 74%

·       % indicates positive responses.


Overall Work/Life Balance of Female Franchisees

•    54% of female franchisees overall say their work/life is balanced or very balanced

5 sectors With the Highest % of Female Franchisees

·      child services (51%), travel & hospitality (50%), retail (43%), fitness (39%), sports & recreation (36%).


5 sectors With the Lowest % of Female Franchisees

·      automotive (3%), home services  (10%), food (15%), business services (16%), cleaning & maintenance (21%).


Work/Life Balance of Female Franchisees by Sector*

•    Cleaning – 71%

•    Travel – 66%

•    Fitness – 63%

•    Business Services – 62%

•    Retail – 55%

•    Child – 55%

•    Automotive – 54%

•    Food – 53%

•    Sports & Recreation – 51%

•    Home Services- 49%

     * % indicates responses of balanced or very balanced.


Hours Worked/Week: Female vs. Male Franchisees

•    40-50 hours/week: median number of hours female and male franchisees work

•    44 hours/week: actual number of hours female franchisees typically work

•    48 hours/week: actual number of hours male franchisees typically work


Demographics of Female Franchisees

•    Education: 41% bachelors degree; 20% high school graduates; 19% masters degree; 17% associate’s degree

•    Age: 67% are 45 or older; 34% 45-54 years old; 24% 55-64 years old; 23% 35-44 years old; 10% 25-34 years old

•    Years in business 31% 2-5 years; 26% less than 2 years; 25% 10+ years; 17% 6-9 years


Average Income For Female Franchisees

·      $63,000


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About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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