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The Gents Place Touts Growth, Investment From Dallas Cowboys Owner


The Gents Place founder Ben Davis (right) already has one NFL star in its corner, having brought on former Dallas Cowboys running back Emmitt Smith as a co-owner in 2016. The brand recently added Cowboys owner Jerry Jones and his Blue Star Innovation Partners as an investor.

Photo courtesy of The Gents Place

Men’s grooming concept The Gents Place closed out its first full year of franchising having signed agreements that will bring 11 new locations to markets including Austin, Chicago, Houston and San Antonio. And to top it all off, the brand received a significant investment from Blue Star Innovation Partners, an investment venture for growth-stage companies founded by Dallas Cowboys owner Jerry Jones.

Launched by Ben Davis, who also serves as president, The Gents Place has four corporate-owned clubs in Dallas and Kansas City, and recently opened its first franchised location in Chicago.

“Ben is a savvy entrepreneur who has aggressive plans to grow The Gents Place nationwide through the franchising model and we believe that given the right guidance and resources, he can achieve that goal,” said Jerry Jones, Dallas Cowboys owner, president and general manager in a statement. Jones and Blue Star Sports Chairman Rob Wechsler plan to leverage their 30 years of business experience, resources and contacts in the world of sports to accelerate the brand’s franchise expansion nationwide.  

And The Gents Place already has one professional athlete in its corner. Former Dallas Cowboys running back Emmitt Smith came on as a co-owner in 2016. Click HERE to check out Franchise Times’ interview with Smith and find out about his role in helping to grow the concept.

The Gents Place, which in 2016 was acquired in a 50-50 partnership by Elevated Brands, also signed a franchise agreement for development in San Antonio with Cecilia Johnson, who is chief financial officer of sister brand Massage Heights Franchising, which will further expand the brand’s presence throughout Texas. Johnson’s location, the first in San Antonio, will open in the fall of 2018 with plans to expand into neighboring markets. In Chicago, franchisee Peter Terracina is preparing to open his second The Gents Place location in 2018, and in Houston, franchisee Jeff Stocks, who signed a six-unit agreement last year, will open his second unit this month in the River Oaks neighborhood. A fifth corporate-owned club is also planned to open in Dallas this month.

Davis touted his concept’s accelerated development, along with a rise in revenue and said the success of The Gents Place “is a testament to our unique position in the male grooming segment and largely due in part to our dedicated corporate staff and passionate franchisees.”

“We’ve got great momentum going into 2018, which has positioned us to exceed the goals we have set for ourselves and the brand,” continued Davis. The Gents Place projects it will open 150 locations over the next five years.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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