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Launch Near for New Franchise, Ace Handyman Services


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New signage, truck wraps and uniforms for Ace Handyman Services will be revealed March 2, following an acquisition last September.

Ace Hardware is two weeks away from re-launching its new franchise, to be called Ace Handyman Services after an acquisition last September, and has hammered out details about one of 2020’s most intriguing new offerings in an amended franchise disclosure document.

Cost of investment for an Ace Handyman Services franchise ranges from $91,777 to $136,569, the FDD says. Initial franchise fee is $20,000 for a single franchise, plus a minimum territory fee of $35,000. Three- and five-packs are also available. Royalty fee is 6 percent of gross revenue.

Bill Guzik, chief financial officer at Ace Hardware, headquartered in Oak Brook, Illinois, is heading up the new franchise launching March 2, with Andy Bell, founder of Handyman Matters, serving as CEO of Ace Handyman Services, based in Denver.

Ace Hardware retailers will be the sole approved supplier for many products used by Ace Handyman franchisees, the FDD said. In an interview, Guzik said they’ve created a “back-end rebate program” for the Ace Handyman Services franchisees and their craftsmen who perform the work. Each time they purchase supplies, they’ll use a number and at the end of each month, calculate a rebate and send a check. 

Guzik said a major challenge in this deal was securing the trademarks. “Ace is a common word and people back in the day of the Yellow Pages liked to use it,” he said. “Clearing the name Ace Handyman Services and getting it registered is a lot harder than I thought.”

Andy Bell, who said he wasn’t looking for a buyer when he received a call from Guzik, called it “an absolute honor” to be part of the Ace brand. “It’s historical in nature to the home improvement industry. There really needs to be a thought leader, and I couldn’t be more excited to stand beside Ace and introduce the handyman business” throughout the country.

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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