First Franchisee for Sloan's Cites 'Love at First Sight'
Sloan’s Ice Cream is a new franchise that’s over-the-top—think hot-pink-and-neon- green walls and piles and piles of candy, toys and ice cream—and that suits Larry Greenberg of Los Angeles just fine.
He will be the first to open a Sloan’s franchise, having inked a development agreement to open multiple units throughout Southern California, including his first store later this year.
“When I first stepped inside a Sloan’s store, it was love at first sight,” says Greenberg, who also owns seven Edible Arrangements retail locations and one shipping center. He says he combed through trade journals and the web to find a company with a track record of success in its local market and one just beginning to franchise.
As Franchise Times readers learned from this blogger last fall, Sloan Kamenstein is the founder of the original store out of Palm Beach, Florida, opened in 1999 and since becoming a landmark destination in the tourist mecca.
He got so many requests about franchising over the years that last year he decided to go for it. “We created Sloan’s to be a dreamland for everyone, kids and adults of all ages,” Kamenstein says, adding he’s “thrilled” about signing the deal “with someone as gifted in business growth as Larry.”
In that story, observers questioned whether Sloan’s would work well as a franchise, with its see-through bathrooms, expensive buildout and crazy designs. At least one franchisee has given his answer—and the first is always the hardest.