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CoreLife Lands Experienced Michigan Operator as First 'Zee


CoreLife Eatery is a New York-based concept founded by Larry Wilson.

A long-standing relationship with Larry Wilson, founder of CoreLife Eatery, convinced Stevensville, Michigan-based operator Joyce Lunsford to sign on as the healthy restaurant brand’s first franchisee—that and a taste of beet lemonade, something Lunsford thought she’d hate.

“In our industry, more and more concepts are moving away from made-from-scratch and trying to simplify operations, and that’s not Core. They’re all about doing it the right way,” Lunsford says, adding she's known Wilson for years and he kept updating her about progress on his restaurant concept. In March, she visited a location with Wilson, and her development agreement was announced last week. “I was just so impressed with everything about the concept.”

Lunsford operates about 50 restaurants today, including Pizza Hut, Sonic and Moe’s Southwest Grill, and her development agreement for CoreLife Eatery is for up to 50 restaurants over eight years. She’s signed two CoreLife leases already in Grand Rapids, Michigan, and she’s visiting sites in Indiana and Detroit to scout as well.

Signing Lunsford is a coup for CoreLife, who called her in a statement “one of the best franchisees/owner-operators in the country…we are proud to have her as part of the team.”

There are six CoreLife Eatery locations in New York and two in Ohio, all corporate-owned. Construction is set to begin on Lunsford’s first CoreLife location, in Bucktown, a Grand Rapids suburb. As for the beet lemonade, we’ll save that story for the next print edition of FT.


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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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