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Former NFL Linebacker, Mooyah ‘Zee Shares Franchise Experience


Bradie James (second from left) is following up a 10-year NFL career with success as a Mooyah franchisee.

Likening the franchise system to team sports, former Dallas Cowboys linebacker Bradie James cautioned prospective franchisees against focusing too much on the people behind the concept versus the concept itself.

“Just like in football, coaches move, so you can’t pick a franchise just for the people, the leadership; you pick it for the model,” said James, speaking during Franchise Expo South in Dallas. James, a multi-unit franchisee of Mooyah Burgers, Fries and Shakes, is also the company’s director of brand engagement.

Passion in the concept, too, is important, James continued, but when considering a brand don’t get so caught up in what you like at the expense of profitability.

“It’s not about what you like, it’s about what people like and are people going to buy the product,” said James, who initially explored a salad concept only to learn it didn’t have the infrastructure and appeal he thought at the outset. James joined the Mooyah system in 2008, just a year after the company began franchising and while he was still playing in the NFL.

“Part of the reason why I chose franchising was the model, I didn’t have to reinvent the wheel,” he said, continuing his analogy. “It was almost a mirror image for me in team sports—I had support.”

In relating his experiences, James advised potential franchisees to be prepared for challenges, even when following a proven system. “You will experience turbulence, you’ll have some ups and downs, but you’ll fight through it because you’ve put so much into it,” he said. “You’ve got the dollar bill on the line.”

Franchise Expo South continues through Saturday at the Kay Bailey Hutchison Convention Center in Dallas.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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