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MVS Pet Care Starts First At-Home Vet Service


As the owner of two dogs who are terrified of going to the vet, I am very excited to hear a company called MVS Pet Care is launching what it calls the first professional franchise network of house call veterinarians. This is a great idea, and definitely a game-changing idea for certain pet owners, which is a fast-growing part of the U.S. economy.

In a release announcing the company’s launch of franchising, MVS Pet Care talks about how nerve-wracking it can be to transport a dog or cat to the vet’s office. The company added that “this hassle is a key reason routine vet visits are on the decline.” From my own experience with my doggies, I’d add that it can be terrifying and risky to bring some pets to the vet, especially following surgery, during a major illness or after a pet passes away.

Another factor that seems wise, MVS is highlighting the improvements in quality of life for the veterinarians it hopes to attract to the system.  

“Previously, upon earning their degrees, veterinarians’ options were limited to either working in a vet's office or animal hospital, or starting their own brick & mortar practice, which is tough. They're typically overworked and underpaid,” said Todd Giatrelis, co-founder and CEO. “With MVS Pet Care, they can get into business with significantly lower entry costs than a brick and mortar practice. They'll receive training and support, scheduling software and access to unmatched pricing for equipment and supplies through partnerships we've cemented with national pharmaceutical, diagnostic labs and supply companies.”

Of course farmers and certain rural communities have had on-site vet care for decades, but it strikes this reporter and pet owner as a genius idea to take to more urban markets.

I’ve attached the rest of the release below. Please feel free to share what you think about this new franchise. To me, bringing pets into the burgeoning medical franchise space is a genius move that will be worth every penny to pets and their owners in special or challenging circumstances.

From the release:

Responding to a long-overdue marketplace need, a team of experienced business leaders have partnered with an experienced house call veterinarian to launch MVS Pet Care, the nation's first professional franchise network of house call veterinarians. MVS Pet Care offers general wellness care, and vaccinations as well as illness and injury care in clients' homes. Trained MVS veterinarians also provide complete end of life services, including hospice care and in-home euthanasia, striving to make these distressing experiences as comfortable as possible for the family as well as the pet.

The company will officially launch the MVS Pet Care franchise opportunity at VMX: Veterinary Meeting & Expo, to be held February 4-7, 2018, in Orlando - booth #3715. MVS (which stands for Mobile Veterinary Services) Pet Care, offers pet owners relief from the stress of vet visits by bringing quality, veterinary care to pets in their homes, where they feel most comfortable and safe. In addition to solving a longstanding problem for pet owners, MVS Pet Care provides veterinarians with new business opportunities.

The mobile pet care franchise was the brainchild of a veteran team of franchise industry experts, including Giatrelis, Sarah Towne (president), and Ashley Shimabukuro (COO). The trio's previous accomplishments in franchising included the launch and growth of Flip Flop Shops—a leading global retailer of flip flops and casual footwear, eventually selling to Cherokee Global Brands in October, 2015. They also are the franchisors of Sugar Plum Parties, a growing, themed children's party concept.

Partnering and consulting to MVS Pet Care is Dr. Jeremy Gransky, DVM, an experienced veterinarian who has worked in animal hospitals since 1985. Dr. Gransky received advanced training in medicine and surgery for dogs, cats, and exotic pets at one of the country's largest and most esteemed animal hospitals. He founded At Home Veterinary in 2005, a private veterinary house call service.

"There are many benefits to owning your own house call practice, as opposed to working in an animal hospital," Gransky said. "You can really work up cases and dive into the diagnostics to figure out what's going on even at home. Plus, there's a lot of flexibility. You set your own hours and organize your life the way you want to. Conducting house calls allows you to put your own personal stamp on the practice."

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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