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Curry Up Now Snags Investment From Joe Montana’s VC Firm


Akash Kapoor, founder and CEO of Curry Up Now.

Liquid 2 Ventures, a seed-stage venture capital firm, is getting into the restaurant business, investing in fast-casual Indian franchise Curry Up Now. The San Francisco-based firm counts among its founders Hall of Fame quarterback Joe Montana, also a serial angel investor whose investments include Pinterest and Dropbox.  

“We are very excited about the investment opportunity in the Curry Up Now concept. While at first glance restaurants don't seem like a typical venture capital investment, we've seen companies such as Sweetgreen achieve venture growth,” said Montana, a general partner in L2V, in an announcement of the deal. “Curry Up Now represents a big opportunity combining great product—in this case, amazing food—with a management team that is using the cutting edge of software to bring startup-style growth to the QSR world.”

Founded by husband and wife Akash and Rana Kapoor, Curry Up Now started as a Bay Area food truck in 2009 and has since grown to eight brick-and-mortar locations to go along with three food trucks and two Mortar & Pestle craft cocktail bar concepts. Franchise units are in development across California, Colorado, Utah, Indiana, New Jersey and Georgia.

Amir Hosseini, a fellow co-founder and also senior VP of operations, said Liquid 2 Ventures is an investor that “can bring both financial capital and a wealth of experience to support our efforts to strategically grow Curry Up Now.”

Mike Miller, a physicist and founder of database service Cloudant, and Michael Ma, founder of customer feedback tool TalkBin, make up the rest of the L2V team. Curry Up Now is the firm’s first restaurant investment; it’s made more than 90 investments into seed companies such as GitLab, Crowd Cow, Rappi, Captain401 and others.

Curry Up Now’s franchise investment range is $339,200 to $777,800 for a 1,500- to 3,400-square-foot restaurant.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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