Minuteman Press ‘Zee Shares How He Hit $1 Million
Andy Kiecker owns the Minuteman Press franchise in Osseo, Minnesota, where he generates annual sales of at least $ 1 million.
There are no big secrets to achieving success as a franchisee of Minuteman Press, says Andy Kiecker, who since 2004 has operated a location of the design and printing business in Osseo, Minnesota, northwest of Minneapolis.
“It comes down to finding new business and getting referrals,” says Kiecker, who while modest acknowledges that doing those two things effectively takes focus and determination, attributes that helped him join the ranks of Minuteman’s top operators.
Kiecker is the latest Minuteman Press franchisee to join the President’s Million-Dollar Circle, achieving yearly gross sales of at least $1 million. It’s a group of fewer than 100 franchisees, and Kiecker hit the $1 million mark in 2018 and 2019. Average gross sales across the system were $621,383 in 2018, according to Minuteman’s FDD; the initial investment range is $74,904 to $180,053.
“Always try to get 10 percent above what you did the previous year,” Kiecker says of his goal-setting approach. To achieve that, he focuses on getting to know his customers and understanding—then meeting—their expectations of quality and timely job completion.
“It is a relationship business, and that’s where you get referrals,” he says. “I notice some owners, they don’t really get to know their customer. I aim to get to know my customers beyond just their numbers. That’s when you really get to know their needs.”
Kiecker credits Minuteman’s marketing program with helping him grow sales but stresses while the company will “give you all the tools,” execution is up to him. “I track when I get a new customer, where did they come from,” he says of using social media and other digital marketing channels. He’s also diligent about asking for referrals from satisfied customers.
While during college Kiecker spent time working at the Minuteman Press franchise owned by his father, he says it’s not an understanding of “the intricacies of printing” that matter most, and having a printing background isn’t necessary to be a successful operator. “Understand that the No. 1 thing is you’re running a business,” he says, pointing out managing people, financials and the workflow are what’s most important. “Customers, they want to know when” the job is going to be done, “and how much it’s going to cost. You don’t have to be an expert in printing.”
Minuteman Press is No. 170 on the Franchise Times Top 200+ ranking, with systemwide sales of $451 million in 2018, a 3.2 percent increase from the prior year.