Women-only 30 Minute Hit Continues U.S. Expansion
Deanna and Jackson Loychuk, founders of 30 Minute Hit.
To say the franchised fitness space is crowded is of course an understatement. And more concepts are pushing to expand, as we detailed in this month’s Franchise Times, which spotlighted four emerging fitness brands, each with a different strategy for franchise success.
One of those brands, 30 Minute Hit, continues to extend its reach into the United States after starting out 15 years ago in North Vancouver, British Columbia. It opened eight locations in the U.S. in 2019 and signed an additional 14 development agreements as it nears 100 units overall.
A boxing and kickboxing concept, 30 Minute Hit offers a circuit training model that doesn’t restrict members to specific class times. But that’s not the only differentiator in a boxing sub-segment that’s become increasingly competitive, with the likes of 9Round, Title Boxing and I Love Kickboxing vying for members—and for franchisees.
“Nope, never—we’ll never have male members,” said Deanna Loychuk, who founded the concept with husband Jackson and serves as its president. “That’s our No. 1 differentiator. There’s already lots of boxing and kickboxing for men.”
Jackson Loychuk ran a large mixed martial arts-style gym and, while Deanna loved the training, “I didn’t necessarily like the male component,” she said. The two launched 30 Minute Hit and focus heavily on cultivating a sense of community at the gyms that Jackson said is “very different with a women-only gym.”
“There’s no judgment, only workouts,” noted Deanna, who added each location has a kids area that’s “a godsend for moms, they don’t have to find a babysitter.”
Franchisees are owner-operators who bring energy and passion and want to build a community within their gym, said Jackson. There are no high equipment costs, he pointed out, and the model is “extremely efficient,” with just two to five part-time trainers being needed.
All owners must also be physically fit and able to run the floor. “It’s not passive, it’s not buying a vending machine,” added Deanna. A typical site is 1,400 to 2,500 square feet. The total initial investment is $100,550 to $165,500.
30 Minute Hit’s corporate support team numbers 11, and 90 percent of them are also franchisees, she continued, evidence of their dedication to the brand. That ownership role also means they better understand the system from the franchisee perspective. “Who’s better to teach you than the operator of a very successful location,” said Deanna.
30 Minute Hit also announced a milestone for its charitable efforts. The company has raised more than $1 million over the last nine years to support women’s cancer research.