Right at Home Rewarded for Exporting Excellence
Pictured left to right: Secretary of Commerce Penny Pritzker, Rob Shaw and Blake Martin of Right at Home, and Arun Kumar, assistant secretary of commerce for global markets and director general of the U.S. and foreign service, at the President’s “E” Award ceremony last May.
When the average person thinks of exports, franchising isn’t the vehicle that first comes to mind. But thanks to the interest of some hard-working, out-of-the-box thinkers at the U.S. Commercial Service, franchising is becoming a popular way to increase exports, as can be witnessed in the proliferation of franchise trade missions in the last few years.
In 2014, U.S. companies exported services or products worth about $2.34 trillion, according to the U.S. Department of Commerce. That increase comes after President Obama earlier challenged the department to increase exports significantly. To honor companies that have made a noteworthy contribution to the expansion of goods and services abroad, the government awards the President’s “E” Award at a ceremony in Washington, D.C.
In May we wrote about Edwards Global Services who received its second award, this time the upgraded, President’s “E” Star Award. For the story, see http://tinyurl.com/p5swqhp
The only franchise to be included in the list of 45 companies to receive the “E” Award was Right at Home International, based in Omaha, Nebraska. Motorcycle dealership Harley-Davidson was also honored. Blake Martin, COO of the home healthcare franchise, said the reason his company was singled out was for its “consistent export expansion…throughout the past five years." They are currently in 10 countries, including 398 U.S. territories. The United Kingdom has the most foreign units at 29. To be considered, companies have to go through an application process.
The value in receiving the award is to be able to include the distinguished “E” Award logo on your correspondence. Martin said the benefit of the award for Right at Home is that it's “a recognition of the continuous dedication and hard work from our international master franchisee teams, their sub-franchisee teams, our corporate team in Omaha, and most importantly, the tireless efforts of our caregiving staff around the world."
2015 marked the 53rd anniversary of the awards that goes to small- and medium-sized companies. In 1961, President Kennedy signed an executive order reviving the World War II “E” symbol of excellence to honor and provide recognition to America's exporters. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports, according to the U.S. Commerce Department.