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New Home for Home Franchise Concepts Boosts Training Features


One of the discovery day and training rooms at Home Franchise Concepts' new headquarters in Irvine, California.

Home Franchise Concepts prides itself on consistently training its franchisees, and with the move to new company headquarters in Irvine, California, the franchisor plans to further increase its level of support.

“One of the places where we have created lots of synergies is our training, and what we now call pre-classroom, classroom, post-classroom,” explained Shirin Behzadi, CEO of Home Franchise Concepts, when I interviewed her for this May cover story.

HFC, the parent company of Budget Blinds, Tailored Living and Concrete Craft, doesn’t just provide training when a new franchisee joins the system. Instead, noted Behzadi, “We excel at consistently training our franchisees even though the product they sell may be different.”  

HFC’s new 38,000-square-foot home office and franchisee support center, which it moved into in May, has more than double the space devoted to interactive product displays and state-of-the-art training, education and support facilities for the its growing base of franchisees and employees. HFC’s three brands have more than 1,400 franchise territories operating in 10,000 cities in the U.S., Canada and Mexico.

A main component of the new headquarters is a training lab and installation studio meant to replicate a real-life home setting in which franchisees can install the latest Budget Blinds, Tailored Living and Concrete Craft products. The space also features audio-video capabilities that allow for live- and pre-recorded streaming of product installations of all three brands.

Occupying the entire first floor and half of the seventh floor of the 19000 MacArthur Building across from John Wayne-Orange County Airport, HFC’s space “doubles as a giant product display and showcase of HFC advances in eco-friendly design, home security and smart home and office automation,” Behzadi said in the formal announcement of the move.  

“The latest product advances from each brand—from integrated Budget Blinds design solutions and Tailored Living home and garage built-ins to the latest Concrete Craft floors—have been seamlessly incorporated into the new space.”

Systemwide sales for Budget Blinds alone reached $500 million in 2017, with sales for Tailored Living and Concrete Craft bringing that number close to $600 million for HFC as a whole. The franchisor, which celebrated its 25th anniversary in 2017, also reached its goal of 2.6 million Budget Blinds window-covering installations for the year.

For 2018, HFC’s systemwide sales are on pace to reach a record $700 million.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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