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'Destroyed' by CrossFit, Massage Heights Co-Founder Heads to Games


Wayne Evans, co-founder of Massage Heights

There are some who hit the gym a time or two each week, unless happy hours, dinners out and summer barbecues get in the way. Then there’s Wayne Evans.

The co-founder of Massage Heights, Evans is hooked on CrossFit, that insanely taxing workout whose devotees don’t think they’re working hard enough until they puke.

He will compete July 21-23 in the Reebok CrossFit Games, considered the Olympics of CrossFit, for which he qualified by placing 11th out of 2,600 athletes.

“It’s been a crazy and stressful and tiresome adventure for the past 18 months of training and getting to where I am now,” Evans says. “It’s really a dream come true.”

Evans first tried CrossFit at the invitation of his wife, about four years ago. “At the time I was this traditional gym guy, thinking old school. So I went with her, and I was absolutely destroyed” by the workout, he says—and that was a good thing.

“I was laying there on the floor thinking, Oh my gosh, this is awesome. I want to come back and try it again.”

Evans’ regular training week looks like this: He works out five days a week, usually three or two on and then a day of rest. Rest days involve swimming, biking or fast-paced walking.

Then Thursday is for chiropractic care or cryotherapy (freezing the muscles) or massage—a convenient routine indeed for the founder of a massage therapy franchise. “”You know what massage does for you. It moves lactic acid. It moves the toxins out so muscles can repair faster. It helps with mobility. It does a lot,” he said.

He’s looking forward to the CrossFit Games, where he’ll compete against the top 20 55- to 59-year-olds in the world. “People will ask me, why do you CrossFit? I really look forward to that feeling of being totally destroyed and not being able to comprehend things for a few minutes,” Evans says.

He’s shooting for the top five in the Games, but he’ll be satisfied with the top 10. “Who knows what will happen, but I’m going to leave it all there,” he says.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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