More Info on Fastest-Growing Sandwich Chains
Potbelly's "A Wreck" sandwich
Our June/July issue of Franchise Times features a story about fast-growing sandwich chains, and here’s some more interesting info that we couldn’t fit into print.
For Las Vegas–based Capriotti’s Sandwich Shop, increased brand awareness with targeted campaigns and community outreach initiatives fueled nearly a 12 percent rise in sales last year. CEO Ashley Morris says strategies including in-shop and online ordering promotions were used to boost the chain’s average check size. The brand offered team members cash incentives to sell food.
At Potbelly Sandwich Shop, 46 new shop openings, franchise growth and new products helped the Chicago-based chain post a 9 percent rise in revenue in 2014. Its growth strategy this year includes increasing catering, delivery and online business and focusing on targeted advertising through social, digital and mobile outlets, says Rick Fossali, Potbelly's senior director for domestic franchising.
But the news was not cheery for all. Sales at Denver-based Quiznos dropped 19.6 last year, the biggest drop of all brands in the sandwich category, Technomic reports.
In a statement, Quiznos CEO Doug Pendergast added, "As a private company, we do not publish or comment on the specifics of our financials. While we acknowledge that our sales have declined, Quiznos has set a new path and we’re optimistic about our future; we are testing a streamlined menu, rolling out a new POS system to help improve sales and profits, and we are transforming our supply chain model. Franchisees are already seeing the positive impact of these changes and we look forward to winning new fans and growing the brand."