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Uncle Maddio’s Pizza snags private equity infusion


On the heels of the recent BDO report cementing the strength of the fast-casual and pizza segments comes news that Atlanta-based Uncle Maddio’s Pizza Joint received a new minority investment from S&S Group, LLC, a private equity firm out of Washington, D.C. that also invested in Five Guys.

The company will also become the pizza chain’s largest franchisee, as well as minority stakeholders serving on the board of directors. In addition, S&S has plans to open up to 17 Uncle Maddio’s Pizza Joints in various locations around the country.

S&S is also an early investor in Five Guys corporate and owns and operates Five Guys locations in several markets across the country. In a press release, the S&S team said it was excited to take a step into the pizza industry.

“Fast-casual pizza is one of the fastest growing segments in the restaurant industry, and after much due diligence, we invested in Uncle Maddio’s as the pioneer of the category and a brand most likely to catapult in future growth,” said Cal Simmons of S&S. “With its experienced leadership team and nationwide franchisee interest, we view it as a best-in-class concept.”

Uncle Maddio’s will use the capital to bolster the company’s infrastructure, technology and human capital – a strategy aimed at enriching franchisee support and staying current with technology. Uncle Maddio’s currently operates 35 locations in 14 states.

“What really excites us about our new partners is the intellectual capital they bring to the Uncle Maddio’s team,” said Uncle Maddio’s CEO and Founder Matt Andrew. “The S&S Investment team has been a part of the Five Guys growth since 2006.”  

Since launching its growth plan in 2008, Uncle Maddio's has signed franchise agreements with 57 different entities in 18 states. Many of Uncle Maddio's franchisees have previous multi-unit experience with Jimmy John's, Firehouse Subs, Dairy Queen, McDonald's, Burger King, Krystal, Papa John's, Domino's, Golden Corral and Five Guys. Uncle Maddio's says it plans to have 300 restaurants open in five years with 1,000 units in development.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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