Domino's Doubles Down on Cool DXP Delivery Vehicles
Domino’s, a massive investor in high-tech delivery equipment, is doubling down on its super-cool, leading edge DXP delivery vehicles that seek to improve the pizza delivery process.
The launch of Domino's DXP delivery vehicles last year has franchisees asking for more, and more they will get. This summer, Domino's Pizza, the recognized world leader in pizza delivery, will roll out an additional 58 DXPs across 23 markets in the U.S., bringing the total number of DXPs to 155.
"The DXP demonstrates Domino's passion for pizza delivery," said Russell Weiner, president of Domino's USA. "The excitement around it has been incredible, which is why we have such a great demand for even more."
The DXP has a number of special features, including an innovative built-in warming oven, a reconfigured interior that holds up to 80 pizzas, and special compartments to hold side items and sodas. This first-of-its-kind pizza delivery vehicle allows drivers to deliver pizza with more ease and efficiency than ever before.
"The DXP has caught the eye of our customers and franchisees alike," said Weiner. "It's real, it's functionally superior, it's gorgeous and no other brand has anything like it. So when people ask, 'Did Domino's really build a car made just for pizza delivery?' I say, 'Oh yes we did.'"
With more and more companies investing in delivery technology—restaurant companies and third-party delivery services such as GrubHub and Seamless alike—expect to see more high-tech vehicles and delivery pods in the future.
And, in five years or so, look for me to be writing a similar release about new features added to the Domino’s Delivery Drone. I don’t have official confirmation, but believe me when I say it’s coming soon to a window near you.
To view a behind-the-scenes video on the making of the DXP, visit dominosdxp.com.