Hotel Building Spree Continues, Hilton Adds 40 New Hotels
As the current hotel boom approaches the decade mark, there’s no end in sight as most major hoteliers continue adding new rooms, remodeled properties and entirely new builds. Following an impressive first quarter, Hilton—13th on the Franchise Times Top 200+—is opening an average of four properties per week.
It’s not just top-tier cities and downtown districts seeing new hotel construction, as second- and third-tier metros are building new hotels, as well as new destination properties in vacation zones and adjacent to airports, along with suburban markets catering to business and leisure travelers.
In my hometown of Minneapolis, a multi-year hotel building binge continues, with rumors that Four Seasons might be coming to town as part of a new skyscraper development and word that Omni is also interested in the market, which has added hundreds of new hotel rooms in the last two years alone.
This current hotel expansion can’t continue forever, but so far continued GDP growth and loosened corporate purse strings and growth in personal travel are all still growing or holding steady, leading to construction cranes in cities of all sizes.
Getting back to Hilton, 30 percent of its recent openings were international, particularly expanding the global footprint of its Hilton Garden Inn and Hampton by Hilton flags. In addition, 18 fashionable new Tru by Hilton hotels have opened so far in 2018, maintaining its status as the industry’s fastest brand launch.
Among Hilton’s focused service brands’ 28 U.S. openings, several have reinforced the category’s growth in domestic urban markets.
- Hilton Garden Inn Yalova (Turkey)
- Hilton Garden Inn Goiania (Brazil)
- Hampton by Hilton Frankfurt City Centre East (Germany)
For a full list of all domestic and global focused service openings, visit http://newsroom.hilton.com.