Pearle Vision ‘Zee Puts Money in Stores, Not Toys
Mike Arends is a long-time Pearle Vision operator in Minnesota who shares his philosophy about successful franchising.
“The key to franchising is re-investing in the business,”declares Mike Arends, a long-time Pearle Vision franchisee in Minnesota with four stores, including a newly remodeled store in Eden Prairie Center that I recently visited to report a story about the brand.
You could call his attitude a dream for the franchisor and instructive for other franchisees.
Arends says he is a fan of Pearle Vision’s management, both for the marketing that he calls “genius” and the organizational system. “My responsibility is to make sure these stores are perfect and every person they drive through this door, I can take care of. I love it,” he says. Arends proudly showed off his remodeled store and talked about his two adult daughters, Maggie and Jessy Arends, who are training to take over his business over time.
He said of the new store, which cost $750,000 to build out, “I boot-strapped this one. Instead of buying a Porsche and the house on Lake Minnetonka,” referring to a tony locale, “I haven’t borrowed any money since 1997.”