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Wyndham's Website Talks Turkish


How does a hotel chain know when it's reached critical mass in an overseas market? When it needs to launch a Turkish-language website to support its rapid expansion in Western Asia.

Three of the Wyndham Hotel Group’s brands currently have a collective 30 properties open in Turkey, including 24 Ramadas. The new version of the website will enable Turkish-speaking guests to book rooms online in their own language. The website also includes content and local promotions, including the Wyndham’s loyalty program.

The launch of the platform is part of the parent company’s overall strategy to drive more bookings through "proprietary online distribution channels," according to the company. The website will “help us deliver more bookings to our hotels at the highest rates and the lowest cost of distribution,” Rui Barros, senior vice president and managing director of Europe, Middle East, Africa and Indian Ocean, said in a release.

Wyndham, which has 7,500 hotels worldwide, now has 5,200 rooms in Turkey.

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Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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