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Bringing lobster to the masses


The Lenten season brings out the fish on the menu, and Quiznos is no exception thanks to its limited–time offer of a Lobster and Seafood Salad sub.

“Lobster from Quiznos? No thanks” was one comment we heard from a coworker when we offered to share our sub with him. But four other taste testers were willing to bite off some that they could chew.

Comments ranged from: “It’s not terrible, it’s not rubbery so it’s cooked well” to “I’d buy it.” One tester admitted to never having eaten lobster before, “so if I went to Quiznos, I’d order something else like the chicken.”

Lobster isn’t unique to fast-food restaurants. McDonald’s in Maine has offered a lobster roll, called—wait for it—the McLobster on its menu. And with an abundant lobster crop this season, prices are lower than usual. The Toronto Star reported that in some markets lobster is cheaper than deli meat.

But even so, Quiznos’ sandwich uses a combination of lobster and whitefish in its seafood salad. The mix is also the topping on a salad. We thought the sandwich was better than the salad, because the buttered bread made it taste more lobstery.

All in all, not a bad choice if you’ve given up meat for 40 days, but we agree with our graphic artist: If we’re going to Quiznos, we’re going to order something else, like a classic—the Italian.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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