Former McDonald's exec's LYFE change gets help from Oprah
If Oprah can do the same thing for a restaurant franchise that she can do for authors, expect LYFE Kitchen to sell millions of franchises in the next month or so.
OK, maybe books and restaurants are different animals, but the players behind the new healthy-eating concept—most notably Mike Roberts, a former global president and chief operating officer for McDonald’s—received a golden shout-out in Oprah’s April O magazine.
And what a mention it is: LYFE is listed as one of “Five Things We Can’t Stop Smiling About This Month.” The short write upsaid: “Former McDonald’s executive Mike Roberts has traded burgers and fries for Brussels sprouts and kabocha squash with LYFE Kitchen, his new, healthy fast food joint.”
Also on the management team is Mike Donahue, who led McDonald’s first team dedicated to social responsibility.
Franchisees need to have 15 years of business experience, plus a net worth of $3 million, according to its website. In addition to the restaurant, complete with a vegan and gluten-free menu, the company has a frozen entrée line for grocery stores.
The tagline is also interesting: “Love your food every day.” That’s not a recommendation he would dare make in his previous job.