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Star-Studded Cellairis Gains from Mundane Effort, Too


Cellairis, the cellular accessories retailer, is known for partnerships with the likes of Justin Bieber, as well as breathless copy like this on its website: “We LOVE to accessorize pretty much ANYTHING that will stand still, especially our iPhones.”

But sometime more mundane initiatives have impact, too. Cellairis has saved well over $10,000 and improved their green initiatives with a simple technology tool, an electronic signature process that reduces the mounds of paperwork that usually go along with each franchise agreement.

Each new franchisee in the past required hundreds of sheets of paper in order to get all legal details handled. Now, the cellular accessories retailer has cut paper consumption “significantly,” a spokesperson says, and saved money on shipping costs, legal auditing, risk compliance, and more.

A recent Cellairis launch is with beauty and style vloggers Elle & Blair, who created a line of glitzy iPhone 5 cases. No word whether they signed the contract electronically or the old-fashioned way, but you can bet they looked fashionable either way.


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About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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