It only took Marty Greenbaum 20 years to figure out a more creative way to be creative.
After 10 years of running Greenbaum Marketing, his second agency, in the Las Vegas area and trying to keep 10 people busy—and paid—Greenbaum is going solo. “There’s a big demand on the strategy side,” he says, which he can do as a consultant as opposed to delivering tangibles such as websites and graphics. “In franchising, there’s consultant gurus on the development side, but not so much in marketing.”
That’s the hole in the large franchise vendor segment Greenbaum wants to fill. He’s currently working with some of his former clients on projects such as lead generation and new clients on positioning and advertising plans—hands-on projects, as opposed to managing people.
“I look at this as freedom,” he says.