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IFA Adds Veep Job to Boost 'Zee Recruitment


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The International Franchise Association is serious about recruiting more franchisees as members—so serious it’s adding a new position: vice president of franchisee engagement and industry relations.

The ideal candidate “will be the primary advocate for franchisee interests within the organization and serve as a champion to ensure the franchisee voice is consistently heard,” reads the job description, which was mentioned at the IFA’s annual convention in late February and officially approved this week.

The IFA has long been seen as advocating solely for franchisors, but that’s changing, said Matt Heller, vice president for public affairs and chief of staff. His staff has been enlisting franchisees to meet with legislators in their home states, to lobby against new bills seeking to regulate franchising, for example.

Franchisees are gaining high-level positions at the IFA. Jeff Tews, a BrightStar franchisee, is the new chairman of the IFA Franchisee Forum, and he was integral in crafting the new job description. Aziz Hashim, the mega-franchisee based in Atlanta, will take over the chairman role in 2016, one of only a handful of franchisees to hold that position.

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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