Flattery Will Get You Nowhere With Me, But a KISS Song?
Tony Lamb, CEO of Kona Ice, invoked my favorite KISS song to get my attention—and it worked.
Everyone knows you can catch more flies with honey than vinegar, but what about a clever and complimentary email seeking coverage from yours truly that includes the immortal words of the great KISS song: “Beth, what can I do?”
Tony Lamb, CEO of Kona Ice, fired off an email after he read my blog post about Sky Zone’s Jeff Platt last week. “What about me? I know that sounds like a middle schooler but come on, Beth.” (Here comes the honey part.) “I have read your stuff for years. You do these pithy articles that always have an out of the norm delivery that makes me want to read. Beth, what can I do?”
(Here comes the vinegar part, but he does it so well.) “You obviously have talked to Jeff Platt multiple times and he had 100 or so franchises. I have been busting my butt and we are getting ready to go over 1,000 franchises this month! Someone who builds 1,000 trucks and franchises the concept? And yet nothing from Beth! Beth, what can I do?”
He closed with doctored KISS lyrics: “I wish I heard you callin’ but if you change your mind one day”….and he gave me his cell number.
What could I do? I called him. It rang about 20 times but never went to voicemail, and then cut off.
Tony, what can I do? (I’ll try again later.)