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Gigi’s Founder Tries Again With Kitchen Products Rollout


Gigi Butler, founder of Gigi's Cupcakes, is rolling out a new line of kitchen textiles.

Gigi Butler is aiming to bounce back from trouble at her eponymous franchise, Gigi’s Cupcakes, now rolling out a new kitchen textile line. 

“This is such a special launch for me because, as you may know, there is nothing I love more than being in the kitchen. It is truly my happy place,” she writes in an email today announcing the launch.

Kitchen towels, pot holders, coasters and tote bags make up the line, all with sassy sayings like “Let’s bring sexy back in the kitchen,” and “Bake someone happy.”

Gigi’s Cupcakes is in now in bankruptcy court, filing Chapter 11 in January, and is up for sale. In an interview last June, she told Franchise Times about her disappointment after selling her franchise in 2016 to KeyCorp and Fund Corp. 

“It’s been really hard. You birth a baby and you put it into someone’s hands and you trust them,” said Butler, who sold 100 percent of her cupcake chain. A lawsuit by KeyCorp against Butler and early investor Alan Thompson was settled, but both are named in pending lawsuits by 18 franchisee groups.

Last June, Butler said she was working on her next chapter, including publishing a book titled “The Secret Ingredient,” backing a line of kitchen cabinets and recording a TED talk with the theme: “Sweet dreams die hard.”

Butler’s back story—broke cleaning person and aspiring country singer-turned Gigi’s founder with only $300—is still relevant today, and she still has big aspirations, she said last June. “I’m now re-building my brand,” she said, emphasizing the "my."

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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