Edit ModuleShow Tags
Edit ModuleShow Tags

Planet Fitness to Take Excess Kohl’s Space in Test


Chris Rondeau is CEO of Planet Fitness, which has struck a partnership with Kohl's in a 10-store test.

Planet Fitness, the big-box gym with low-cost memberships, will partner with Kohl’s in 10 test stores to sop up 20,000 square feet of the clothing retailer’s excess space, allowing Kohl’s to “right-size”to 50,000 square feet and Planet Fitness to gain prime locations in large shopping centers.

It’s a nice fit, says Planet Fitness CEO Chris Rondeau, especially given the fact that back in 2009, landlords didn’t want to have anything to do with Planet Fitness, then an unproven concept. Now landlords appreciate the large number of members that make weekly visits to the gym and also like to stop at other stores in the shopping center before or after.

Rondeau said they’ve been in talks with other retailers to make such an arrangement, noting the many retailers whose boxes are too big for current retailing trends, but the Kohl’s deal was the first to come together. If the test gyms adjacent to Kohl’s prove profitable, more locations may be added.

Michelle Gass, Kohl’s CEO, called the initiative in a statement part of its “rightsizing”strategy “to not only leverage our real estate assets but also drive traffic to our stores through key partnerships.”

Rondeau said Planet Fitness opened 230 stores in 2018, the most opened in one year to date.


Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

Covers everything from good news to bad judgment

About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




Atom Feed Subscribe to the Franchise Times News Feed »

Recent Posts