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Modern Market Eatery Hopes to Become the Next Panera


Renee Israel, Modern Market Eatery's chief franchise officer, presented at the Franchise Investment Conference, hosted by Franchise Times outside of Dallas.

With a new website designed in the same vein as Netflix and Facebook, Modern Market Eatery has hit the ground running in its mission to invest in making real food the new standard in fast food.

“Think about Panera having a baby with Whole Foods,” Modern Market Eatery Chief Franchise Officer Renee Israel explained today during her presentation at the Franchise Investment Conference, hosted by Franchise Times.

Serving up scratch-made salads, sandwiches, bowls, pizza and more, Modern Market Eatery can accommodate any dietary restrictions or preferences with its made-to-order and customizable dishes. Its food is also made with sustainably sourced protein and contains no artificial ingredients. Plus, 98 percent of orders are served in under six minutes, Israel said.

“This makes us a no-veto vote restaurant,” Israel said in her five-minute quick-pitch presentation to lenders and potential franchisees. “Our food tastes great in the moment and also feels great after.”

Founded by an engineer looking to solve the lack of healthy eating options while traveling, Modern Market Eatery was born in Boulder, Colorado in 2009 and now has 29 locations in five states. The brand's website advertises an average unit volume of $2 million for mature company-owned restaurants, as disclosed in its FDD. The initial investment for a Modern Market Eatery ranges between $755,000 and $1.4 million.

The Franchise Investment Conference, which continues through March 11 at the Renaissance Dallas at Plano Legacy West Hotel, is where franchise owners, operators, lenders and investors connect with CEOs and other senior executives of leading franchise companies. The event features presentations from more than 40 franchise brands.

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About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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