Edit ModuleShow Tags
Edit ModuleShow Tags

On the Border Preps for Cinco de Mayo


It’s Cinco de Mayo weekend, meaning the 5th of May and honoring a convoluted historical war victory in Mexico, and that’s good news for On the Border.

The Mexican chain with more than 150 restaurants reports Cinco is its busiest day of the year. “They don’t give away the store,”  a spokesman says, but they do have $3 drafts/ bottles of Mexican beer and $5 specialty drinks, including two created specifically for the holiday. We like the sound of the Fruit CoronaRita, a frozen fruit margarita infused with an ice cold Corona.

Companywide, On the Border will serve 3.6 times more margaritas and specialty drinks and 2.7 times more beer on Cinco de Mayo than on a normal day. The holiday is a bigger deal in the States than in Mexico, they say.

Edit Module
Edit ModuleShow Tags

Add your comment:
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

Covers everything from good news to bad judgment

About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




Atom Feed Subscribe to the Franchise Times News Feed »

Recent Posts