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To Kick Off Swimsuit Season, a Waxing the City Study


Summer Vasilas, co-founder of Waxing the City

From the “things we wish we didn’t know” file comes a new study from Waxing the City: While most young waxers start off smoothing their lower regions and chests, later in life “they are compelled to head north to groom more visible features.”

Overall, the study found that 90 percent of today’s waxers are women, but the number of men waxing is “steadily increasing.”

In the study, a significant share of women ages 18 to 24 reported getting Brazilians and bikini waxes. But as women age, their focus shifts more toward maintaining what is visible to everyone, such as chin, lips and eyebrows.

Men tend to start waxing their chest in the younger age group and “then move upwards to their nose and ears as they age, and hair growth shifts on the body,” the study said.

Waxing the City is a network of waxing studios owned by Anytime Fitness, with 25 studios open and 80 territories sold. The study polled 1,429 adults about waxing, both regular waxers and those considering it.

For the latter group, beware, because the study found once you start you never stop. “Their first waxing serves as a gateway to a lifetime routine,” said Summer Vasilas, co-founder.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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