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King’s Bierhaus Partners With Fransmart


At the recent Franchise Times Finance & Growth Conference, I was extremely impressed by Philipp Sitter of King’s Bierhaus, a German beer and bratwurst concept based in Houston. As he seeks to grow beyond its single company unit, I was pleased to see news that the brand partnered with Fransmart to aid its expansion.

What’s the news here, especially when everyone and their brother are franchising something in today’s hot economy? First, I’m always pleased to see a new ethnic cuisine gaining steam through franchising. Second, Sitter’s presentation at FGC was truly excellent. I look forward to seeing this father-and-son duo succeed with a concept that I suspect I would enjoy very much—beer boot and all.

From the brand’s release on its Fransmart partnership, it refers to itself as a “hybrid casual” model that combines several different dining experiences including its riff on the traditional German beer garden.

King’s Bierhaus presents Austrian, German, and American cuisine in a modern fusion approach, where bratwurst sausages, wiener schnitzel, and homemade spaetzel noodles are served alongside meats such as elk and alligator, and washed down with German beers and authentic imported Schnapps. Signature dishes include The Famous Schnitzel Sandwich, Hans’ Half Chicken, Hungarian Gypsy Stew, and King’s Sausage Sampler, which was named one of the “100 Best Dishes in Houston” by The Houston Press.

King’s Bierhaus was founded by Austrian-born father-and-son duo Hans and Philipp Sitter in 2011. It began as a car wash serving bratwurst and beer and, over the years, developed into somewhat of an icon among local Houstonians and tourists alike. The nationally acclaimed King’s Biergarten has collected a slew of awards since its inception, including the top spot as the “Most Whimsical Restaurant in Texas,” the “Best Bar in the Houston Suburbs,” and one of The Daily Meal’s “Top 12 Best Beer Gardens in America” and The Houston Chronicle’s “Top 100 Workplaces in Houston.”

"We want to bring the authentic German biergarten experience to people around the globe, and our distinct combination of casual dining with personalized service brings the best of both worlds together in a scalable concept," said Philipp Sitter in a news release. "The success we’ve seen with this model all started years ago with a brat and a dream, and we’re looking forward to taking King's Bierhaus to the next level by expanding the concept to new markets with the able support and expertise of Fransmart as a partner."

"King's Bierhaus' innovative ‘hybrid casual’ model improves where fast casual and fine dining fall short,” said Fransmart CEO Dan Rowe in the release. “Their five-step ordering process allows customers to order as much or as little as they want, resulting in an increased per person check average, higher alcohol sales, and increased efficiency and back of the house operations. This concept truly is the best of both worlds: fast casual and full service dining."

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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