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In Delivery Watch, Here Comes Amazon


It’s been clear that Amazon has its eyes on the meal delivery space, but it’s now making its big move with word that Seattle’s deliver-everything giant led a $575 million financing round in Deliveroo, one of Europe’s largest third-party delivery platforms that’s based in London.

Originally founded in 2013 and now operating in more than two hundred cities across Europe, as well as portions of the Middle East and Asia, Deliveroo posted revenue of $354 million USD in 2017. Reacting to the news, some industry watchers have suggested this investment is a bad sign for newly-public Uber, which has taken its Uber Eats brand across the globe. This brings Deliveroo’s total investor cash pile to a staggering $1.53 billion pounds.

In announcing the news on its own site, Deliveroo said Amazon will be the largest investor in this Series G funding round that also includes T Rowe Price, Fidelity and Greenoaks financial firms. The new cash will be invested “heavily” in expanding Deliveroo’s tech team at its UK headquarters, while also funding further expansion into new markets—as well as continued innovation in its “Editions” delivery-only kitchens.

Will Shu, founder and CEO of Deliveroo, said the “Amazon has been an inspiration to me personally and to the company, and we look forward to working with such a customer-obsessed organization. This is great news for the tech and restaurant sectors, and it will help to create jobs in all of the countries in which we operate."

"We're impressed with Deliveroo's approach, and their dedication to providing customers with an ever increasing selection of great restaurants along with convenient delivery options," said Doug Gurr, Amazon UK Country manager. "Will and his team have built an innovative technology and service, and we're excited to see what they do next."

Even though Deliveroo doesn’t currently have a presence in the United States, the brand works with more than 80,000 restaurants with 60,000 drivers and 2,500 employees in its office around the globe. It currently isn’t operating at significant scale anywhere in the Americas.

For a visual look at the global delivery landscape, which is steadily converging, check out this story from our own Nicholas Upton.

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About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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