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Entire Nation Grateful for Applebee’s $1 Long Islands


Could there be anything more soothing and perfectly timed than the current Applebee’s special offering $1 Long Island Iced Teas? The answer is no, and judging from my social feeds, this is one of the most effective and widely shared LTOs in recent memory. We all owe Applebee’s our deepest gratitude in this difficult time. 

The national climate depends on where your feet are planted, but there’s plenty of anxiety to go around on this first day of December. Christmas is coming and you’re probably behind, ICBMs are flying, retail is hurting, Washington is a rank and rolling ball of trash, Lake Wobegon burned down to its once-wholesome studs, NBC’s “national dad” reportedly occupied a locking dungeon, and that’s all I can take without a Long Island by my side. And it’s not even 10 AM here on the edge of the prairie.

The solution is simple: vodka, rum, gin, tequila, triple sec and sweet & sour with a splash of cola. It’s available all day at participating Applebee’s throughout December, and all for one measly dollar. Corporate charity never looked so appealing.

“The Dollar drink is back at Applebee’s just in time for the holidays, and this time, folks can enjoy a $1 Long Island Iced Tea,” said Patrick Kirk, vice president of beverage innovation at Applebee's. “The Dollar L.I.T. is kind to your pocket book and a great drink to share with old friends and new ones this holiday season.”

Who needs friends? This is a classy person’s cocktail best enjoyed during private, quiet night out—party of one. Just don’t forget to hail a car when you’re done, and don’t hurt your thumbs refreshing Twitter.

Two days after posting the promo to its corporate Facebook page, Applebee’s racked up 13,000 comments and more than 18,000 shares. I’ve shared a snapshot of the amusing back and forth.

A dollar, you guys.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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