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Xponential Adds Pure Barre to Fitness Brand Portfolio


Marking its fourth acquisition this year, Club Pilates parent Xponential Fitness continues to amass boutique fitness brands, recently adding Pure Barre to its stable.

With more than 500 studios in the United States and Canada, Pure Barre is the seventh brand to join Xponential Fitness, the parent company founded in 2017 by Anthony Geisler and backed by Snapdragon Capital to grow specialty fitness brands.

“Pure Barre sets the standard for barre workouts not only in the U.S., but globally as well. The brand is truly best-in-class and it has created a following of enthusiasts that is unmatched anywhere in the boutique fitness space,” said Geisler, Xponential’s CEO, in an announcement of the deal. “The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry.”

Earlier this year Xponential acquired rowing concept Row House, along with dance-based studio brand AKT and later Yoga Six. They joined Club Pilates, CycleBar and StretchLab; Club Pilates recently debuted at No. 369 on the Franchise Times Top 200+ with its 258.2 percent increase in systemwide sales, to $59 million in 2017.

Founded in 2001 by dancer, choreographer and fitness guru Carrie Rezabek Dorr, Pure Barre launched its franchise program in 2009 and has grown to 517 studios.

“Pure Barre has built a passionate community through its consistent delivery of a premium barre experience for over 15 years,” said Mark Grabowski, managing partner of Snapdragon. Grabowski, as a member of TPG Partners, originally backed Geisler when he created Xponential Fitness. “We look forward to partnering with the Pure Barre franchise owners to expand the community domestically and internationally with the support of the Xponential Fitness infrastructure.”

As part of the transaction, L Catterton, which invested in Pure Barre in 2015, will contribute its investment into the acquisition.

“The clear leader in barre fitness, Pure Barre is an attractive and highly successful lifestyle concept with tremendous growth prospects,” said Marc Magliacano, a managing partner in L Catterton's Flagship Buyout Fund. “We have known Anthony Geisler and his team at Xponential Fitness since he acquired his first concept, Club Pilates, and are truly impressed by the portfolio of brands that Xponential has attracted. This transaction offers us a unique opportunity to foster Pure Barre's continued success as part of a powerful franchise platform.”

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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