Another Broken Egg Gains Permanent Chief in Macaluso
The hours are one attraction for operators of Another Broken Egg Cafe, says new CEO Paul Macaluso.
The first permanent chief executive since the founder left is on the job at Another Broken Egg Café, and new CEO and President Paul Macaluso is touting one key feature of the breakfast and brunch concept: It’s open from 7 a.m. to 2 p.m., and it does $1.5 million average unit volumes, as of the end of 2018.
“Which is phenomenal,” Macaluso said, recalling his days as a general manager for Taco Bell 25 years ago. “We were open 24 hours on the weekends, and running that is challenging,” he said. At Another Broken Egg Café, “our GMs can have a great lifestyle, our franchisees can have a great lifestyle, and these volumes” make for “a very compelling investment case.”
The cost to open a café run from $528,000 to $1.2 million.
Macaluso was most recently CEO at Krystal, the 87-year-old legacy brand, until he was recruited by The Beekman Group, which bought Another Broken Egg from founder Ron Green in 2017. Chris Artinian, managing director at Beekman, served as president in the interim.
Started in 1996, Another Broken Egg has 68 restaurants, seven of those company-owned and the rest franchised. I’ll have more on Macaluso’s plans in an upcoming print edition of Franchise Times.
“The franchisees I’ve spoken to are very excited about me joining, not only because of my background, but because I’m a permanent person now in place,” he said. “They appreciate this new phase of the brand…where we have someone who’s done this before” and led brands into “growth modes.”