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Big Foot Spotted at WCFE Last Weekend


Here’s a wrap-up in pictures of the West Coast Franchise Expo held at the Anaheim Convention Center October 23-25. The unseasonably high temps—one day was rumored to hit 90-degrees—made franchise sales people happy to be inside a windowless sales floor. Hey, but at least there was air conditioning and people to talk with.

Finance Store
1. The team manning the FinanceStore booth: left to right: Pete Llanes, Jeffrey Fein, Mark Jennings, Grey Nguyen and Trey Sublette.

Teen Saftey
2. It was hard to miss the message by Teen Road to Safety, a driving school where former and current law enforcement officers are instructors.

Mad Science Group
3. When we see smoke at an expo, we expect to see the Mad Science Group. This time it was the classy-looking Creamistry booth where the ice cream is made to order using liquid nitrogen. Their most popular flavor is Cookie Butter.

4. Sophie Lee, left, and Yoon Hee Chang show both sides of the fan their booth was handing out to prospects. BonChon, a Korean fried chicken and beer concept was part of the Korean pavilion. The concept has 26 stores in the U.S. and 200 worldwide.

Roast Beef slider
5. A Top Round Roast Beef slider delivered with a smile. The booth was rarely without a line.

Good Feet
6. Good Feet, a franchise that supports your feet’s arches, used its mascot to bring foot traffic to their booth.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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