GE Capital Launches New Group within Franchise Finance
GE Capital, Franchise Finance, has publicly announced the formation of a new group named New Relationship Development.
The team will focus on developing relationships with next generation of restaurant operators. GEFF’s Allen Johnson has been promoted to managing director of the group. He oversees a team of account executives who are responsible for establishing connections with operators who need financing beyond what may be available from the SBA and local banks.
This could include the smaller operator, going from three to six units in a brand GE already has a relationship with, said Trey Brown, senior managing director and commercial leader for GEFF. Or, financing an established operator who is expanding in an emerging brand.
“These may be people who haven’t had access to a lender with a depth of knowledge in the space like we have,” said Johnson. “Sometimes they don’t always know the options that are available to them.”
Brown added that GEFF has made a commitment to the group, bringing in a whole new set of individuals who will focus on the effort.
“It is a pretty diverse group,” added Johnson. “Some come from franchise, others have diverse experience in the hospitality sector.”
Customers have had certain expectations of the type of financing GE would or wouldn’t do, he said, or what brands they would and wouldn’t finance. “If there was time you wouldn’t reach out to GE, its time to rethink that,” Johnson said.
Brown added that they are constantly pushing to help and partner with the evolution of the brands they finance. “We want to make this (financing) more seamless than it has ever been,” he said. “We’re proving to our focus market that we’re advisors to them—and this will be further established with this effort.”
For more information on the New Relationship Development Group at GE Capital, Franchise Finance, contact Allen Johnson, managing director, at firstname.lastname@example.org or at (425) 602-3795.