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Australia Next as Abrakadoodle Expands Internationally


Denise Wang and Chris Li, Abrakadoodle's master franchisees in Australia.

Abrakadoodle “builds creativity in children through these programs and other countries want this,” Rosemarie Hartnett told me earlier this year when we talked about the art education franchise’s global appeal as a new master ‘zee opened the first location in Mexico City. “It’s such a different aspect of education and that really appeals” to parents, and not just those in the United States.

Denise Wang and Chris Li are banking on that appeal as they launch Abrakadoodle in Australia as the brand’s newest master franchisees. The couple already has experience in franchising, having brought the My Gym brand to Sydney last year, and they’ll start by providing Abrakadoodle programs in a studio within their My Gym location before launching a separate Abrakadoodle Art Studio in the coming months. They also plan to eventually offer sub-franchise opportunities.

“Creativity is necessary,” said Li, “it cannot be replaced with automation, and Abrakadoodle’s creative art program will benefit kids.”

With a varied career in banking, money management and real estate investment, Li noted the concept’s programs are “high level but accessible and a good value” for customers.

Wang, who has an accounting background and earned a childhood education diploma after deciding to pursue children’s services franchising, said the comprehensive nature of Abrakadoodle programs attracted her to the brand.

“Abrakadoodle provides a great variety of art—not just 2D, and kids learn about a wide array of artists, world cultures and use their imaginations to solve problems,” she said.  “I look forward to setting up our Abrakadoodle Art Studio and bringing the brand to a high level in Australia.”

In addition to Australia and Mexico, Sterling, Virginia-based Abrakadoodle has international locations in China and Singapore.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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