Broadway-Bound or Not, Attorneys Present Franchise Drama
It may not have been Helen Mirren in “The Audience” or Jude Law in “Hamlet,” like other Playbills in this reporter's personal collection, but franchise attorneys took the stage in “The Road to Purgatory or Paradise” at the ABA Forum on Franchising.
Deborah Coldwell and Ronald Gardner took a dramatic approach to presenting their topic called “The Road to Purgatory or Paradise. The devil is in the details.” They handed attendees a Playbill, just like the ones you get on Broadway, and let the play commence, at the American Bar Association’s Forum on Franchising last week.
“We presented a play in three acts,” Coldwell said, featuring Larry Lawyer as played by Mike Joblove, Freddy Franchisee as played by Wes Dutton, Baron Von Moneybags as Jeffery Haff, plus Ron Gardner as bailiff.
Directors were Gardner, of Dady & Gardner, and Coldwell, of Haynes & Boone, and the entire cast and crew are well-known on the franchise attorney stage if not the white lights of Broadway. It was a unique way to present sometimes dry-as-dirt legal topics.
The synopsis went like this:
“Freddy Franchisee was content with his quiet life until he decided to risk everything he owned on a year-round vegetable stand business he found on the internet, Grandma’s Garden. Suffice it to say, Grandma’s Garden was a tough row to hoe!
“The plot thickens when Freddy enlists the aid of the 'Franchise Doctor,' and they go head to head with Baron von Moneybags in an objectionable deposition, and battle it out on summary judgment in front of an ice fishing judge.”
The ABA’s 42nd annual Forum on Franchising’s theme was “Franchising at its Peak” in Denver.