Frequent Founder Adds ‘Automatic Fit’ in Kitchen Wise
Kitchen Wise is the second acquisition and fifth concept under the Premium Service Brands umbrella.
Paul Flick is the founder of three franchises—360 Painting, Pro Lift Doors and Handyman Pro—and he’s just completed his second acquisition, adding Kitchen Wise under the Premium Service Brands umbrella.
Kitchen Wise “provides another service offering that we don’t already have that is very complementary to our other service offerings,” he said. “When we look at an acquisition, we always look at, how do we leverage the end user, which is the customer. This is just an automatic fit.”
Kitchen Wise is a kitchen, bathroom and pantry organization concept with three units that costs $70,000 to $100,000 to start. “There’s lots of white space,” Flick said, adding franchisees of his other brands become interested whenever he acquires or starts another.
“Most have a single brand, but more and more we have franchisees who have taken on multiple brands,” he said. “We like them to start one brand, prove themselves, scale it and then bring on others.”
Asked which is more difficult—founding or buying—he did not hesitate. “Starting is waaaaaaay more difficult and heartburn and everything else,” he said. “I will probably not start another one. I enjoy the challenge for sure, but it’s a lot more work.”
Flick started 360 Painting in 2006, after working as a student painter in his college days. It has 140 units.
Pro Lift Doors, with 34 units, followed in 2015. He started it believing it was more recession-resistant than painting. “Most people can’t go to Home Depot and install a garage door,” he said.
The acquisition of Maid Right, his first purchase, came in April 2018, today with 24 units. Next he started Handyman Pro about a year ago, to meet “the overall demand and need for…more all-encompassing” services, he said.
Flick has not brought on other investors so far. “It’s all me, good or bad,” he said. “For me, I want to make decisions that are not necessarily on a timeline,” he said. “If I think an investment needs to be made, if I’m not going to see a return on investment for five or seven years,” he’s said he’s fine with that but perhaps others would not be.