Hungry Howie’s Adds Free Mammograms to ‘Love, Hope & Pizza'
Every October, the pizzas boxes at Hungry Howie’s turn bright pink to mark the beginning of breast cancer awareness month. This year Hungry Howie’s celebrated the 10th anniversary of its “Love, Hope & Pizza” effort, through which the company donates a portion of its profits to the National Breast Cancer Foundation. In its now decade-long campaign, Hungry Howie's has managed to donate more than $3 million. To mark the anniversary the brand wanted to go that extra mile and do something special.
“It’s a milestone for this charity to go for 10 years and we wanted to do something differently to mark that,” said Hungry Howie’s CEO, Steve Jackson. “Through our public relations office and the National Breast Cancer Foundation the idea surfaced to pick three strategic locations around the country and do a mobile mammogram phase.”
Hungry Howie’s was able to secure several partnerships with hospitals in the Detroit and North Carolina markets. At the third location in Glendale, Arizona, Hungry Howie’s partnered with SimonMed Imaging and took advantage of the Mobile Onsite Mammography or MOM technology.
“People were notified that they were eligible for free mammograms beforehand. They showed up and were briefed on what resources were available to them after their screenings. We were able to give about 100 mammograms at each location,” continued Jackson. “People had to book their appointments and there were nurses and doctors on site to give each person their screenings. Our company provided food for them after their mammograms.”
Alongside hosting the mammogram events, Hungry Howie’s also started a “round-up” campaign. If customers ordered online, they were given the opportunity to round up their bill to the nearest dollar and donate to the cause. “The early onset of what we’re seeing, we think we may double the amount we donate to the NBCF,” said Jackson. Hungry Howie’s plans to promote this effort year-round.
When asked why they had chosen to donate so much to a single organization, Jackson talked about how family members had been affected by breast cancer and how it can affect anyone during their lives.
“All businesses are approached on a regular basis to participate in charities and make donations,” said Jackson. “For many years we tried to be all things to all people, and that’s hard to do. We still participate in many charities, but we wanted to really make an impact towards one charity. The topic of breast cancer came up many times, almost everyone is touched by breast cancer at some point in their lives.
Statistics from the National Breast Cancer Foundation back Jackson’s statements. About one in eight women in the U.S. could develop breast cancer over the course of their life. In 2019 alone, the foundation projects another 268,600 invasive and 62,930 non-invasive new cases will be diagnosed in the U.S.