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Chronic Tacos Pushes Campaign for No Kid Hungry


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A driving billboard for Chronic Tacos.

The final push starts Monday in a month-long fundraising campaign organized by Chronic Tacos, to benefit No Kid Hungry.

On Sept. 22, 15 percent of the sales made at the U.S. Chronic Tacos locations that day will be donated to the charity. The campaign aims to provide meals to 250,000 kids by raising $25,000 through September.

Chronic Tacos, based in Alisa Viejo, California, kicked off the campaign on Labor Day with an eating contest, in which professional eater Patrick Bertolli gave Kobayashi, a famed professional eater from Japan, a run for his money.

Bertolli chomped down 122 tacos, finishing second to Kobayashi, who downed 130 tacos in 10 minutes.

Founded in 2002, Chronic Tacos has 30 locations. Michael Mohammed, CEO of Chronic Tacos, said the effort is meant “to raise awareness for a charity that is helping kids succeed simply by providing hungry kids with warm meals.”

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Laura MichaelsLaura Michaels is editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Beth EwenBeth Ewen is senior editor of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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